We are delighted to offer you the Institut de leadership en gestion quality certification through our partnership with the Baie-des-Chaleurs Chamber of Commerce and Industry.

Rate $995* (regular price $2495);
* You may receive an additional wage subsidy of up to $510 if you attend training sessions, qualify and submit proof of salary*;
Dates: from October 30 to December 4, 2024, every Wednesday PM from 1pm to 5pm, one half-day per week for 6 consecutive weeks;
Bonus: 4 dinner-conferences by experts with strong experience in digital strategy, dates to be confirmed in autumn 2024;
Target audience: Anyone (self-employed, executives, managers, entrepreneurs, positions of responsibility) wishing to develop their knowledge and skills in digital branding.

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The main objective of this certification is to provide participants with the skills and knowledge needed to effectively develop, manage and optimize a brand in the digital environment.

This includes the ability to use modern tools, techniques and strategies to strengthen online presence, improve customer engagement and increase brand awareness and value. The training environment is conducive to discussion and sharing of experience, whatever your level of knowledge or sector of activity.

Hurry, only 40 places available!

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Topics covered :

Module: Foundations of digital branding

Introduction to the role of positioning and digital branding.
Exploring the fundamental questions that need to be answered before defining a digital strategy.
Understanding the foundations of brand values.
Overview of the pillars on which to build a digital brand.

Module: Brand identity development

Methods for developing a strong brand.
Identifying the brand's core truths.
Determining key themes for brand communication.
Develop a relevant and specific strategy for your brand.

Module: Communication strategy and engagement

Definition of a brand strategy based on the coherent integration of digital communication channels.
Techniques for bringing brand strategy to life through these channels.
Maximize engagement between brand and consumer at every stage of the buying cycle.

Module: Customer experience and loyalty strategy

An overview of the customer experience on the web and its impact on brand perception.
Understanding consumer behavior and needs to better anticipate them.
Identify and optimize the role of each contact point in the customer experience.
Strategies for managing customer relations to build loyalty and maintain a lasting relationship.